After a week of very low activity to our website at the end of July, I looked into advertising ourselves more and improving our networking. Other than tweeting, which we don't do, we are networking great. However, we don't really have ourselves advertised that well. I looked into the classifieds and found that no one really does that, or even looks at them too often. I looked into more websites that will post our profile, but if they were free, they didn't offer much and the prices quickly jumped up for the same services we are already receiving via our agency. Then I came across google adwords. I still don't understand the whole process, but I managed to create an online ad that will populate based on certain keyword searches and the cost to get ourselves on the page. So, for about $2/day, we are advertising ourselves on google search pages with a link to our website. :)
Since then, we have easily tripled our website visits...more exposure! I don't believe that all visits are legit, but the more who know, the more opportunities for others to learn about us and open adoption.
As for July, we had 9 letters go out to birthmoms!!! That's our record so far. There were also a good number of birthmother intakes at our agency. Supposedly they see this activity in July and August and then peak in September and October.
Fingers crossed!
